ember
Designing a brand for a platform which offers instant loans for medical emergencies.
Challenge
Ember is a fintech startup trying to provide instant loans for those in need. The startup had an unqiue approach to loan disbursement through UPI.
Our task was to make brand lively in the eyes of it's users and provide them hope.
Our task was to make brand lively in the eyes of it's users and provide them hope.
Approach
The team designed a motif (a flower emblem) that portrays life and can be applied across various images to convey vitality. The color palette is energetic, avoiding the typical fintech aesthetics of either luxury (black/red) or boring designs. The goal was to create something both energetic and hopeful for a medical fintech context.
