PI
Designing a brand for a platform which offers instant loans for medical emergencies.
Challenge
Pi is an architecture visualization studio working with top architects across the world.
The brief was to showcase the studio's brand with minimum design intervention.
The brief was to showcase the studio's brand with minimum design intervention.
Approach
The concept centers on "minimum intervention" - challenging the conventional approach of filling empty space by instead conveying the entire brand story with the least possible elements. The logo closely resembles the Pi symbol while remaining unique, creating strong brand-name-symbol association.
