Designing a brand for a platform which offers instant loans for medical emergencies.

Create a brand for a digital platform catering to a wide audience seeking design education, from recent graduates to established professionals. The platform offers both in-depth conceptual and skill-based courses.

The brand identity centers on the concept of learning and unlearning, reflected in the logo design with converging and diverging rays of light. The visual language uses punchy, energetic colors to appeal to the diverse age groups the platform serves.